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Deep Space NYC :: View topic - Rail prices: Transport for Wales warned over pricing claims
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Rail prices: Transport for Wales warned over pricing claims

 
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geemong
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Joined: Jul 30, 2021
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PostPosted: Tue Oct 26, 2021 12:37 am    Post subject: Rail prices: Transport for Wales warned over pricing claims Reply with quote

Rail prices: Transport for Wales warned over pricing claims





Transport for Wales has been told to change its pricing claims to ensure they do not break advertising rules.

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The Advertising Standards Authority (ASA) issued a notice to 17 rail companies over misleading advertising.

The notice highlighted rail companies using the term "cheapest" in advertising when cheaper tickets could often be found elsewhere.

Transport for Wales said it had made the relevant changes to its adverts and considered the matter "resolved".

The ASA said it contacted the companies to advise them to change the wording in their adverts.

A spokesman said: "For example, claims such as cheap are often subjective, whereas cheapest could be a problem if the likely understanding is that the price offered is unbeatable by any competitor.

"We advised against using claims such as 'cheapest' unless they held substantial evidence to back up this claim."

The warning came after a complaint from a member of the public claimed many rail companies advertised the "cheapest" prices, while not offering a split-ticket option, which often provides a cheaper fare.

The ASA said no investigation had been launched into any of the adverts and it felt that an advice notice was "satisfactory".
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whomp
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PostPosted: Fri Feb 04, 2022 8:27 am    Post subject: Reply with quote

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whomp
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PostPosted: Tue Mar 15, 2022 1:42 pm    Post subject: Reply with quote

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